Free and Ethical — Techniques for Spying on Your Competitors Online

It’s a fashion now to check competitors’ work.. what they are doing, what they are promoting, what they are offering and how they are earning etc.. I mean as human , sometimes you check/spy your neighbors. but how do you spy ethically? you may go for tea or for some other work and have a look of inside ūüėČ

During Cricket tournament, Every team watch opponent team’s action via Video. They catch opponent’s players mistakes,-ve points,weaknesses etc.. these all are Ethical way.

In this blog, I’ll show you some tools/techniques which are free and available on online and that will spy your competitors in Ethical way.

1. Just open competitors website: In chrome, just press Ctrl+U . It will show you complete source code of the website. now press Ctrl+F and search “Keywords” , “Meta” , “Title” one by one. Now you can check their keywords and Meta descriptions. But don’t copy , Just learn.

You should learn from your competitor but never copy. Copy,and you die. – Jack Ma

Jack ma 1

2. Now check their Alexa Rank , just enter the competitors website URL in search box and click on Find button. It gives rank based on the amount of traffic recorded from users .

3. Mobile View : Open your mobile and check their’s website look and feel , do check yours too. compare, analyse and review.¬†This Mobile-Friendly Test will analyze a URL and report if the page has a mobile-friendly design.

Mobile Friendly Test

4. Check website page load speed in desktop and mobile : Use Google PageSpeed Insights

PageSpeed Insights   5. Check their number of indexed pages on SERPs: Use this style of search on Google: site:[competitor URL]

site digiskore.com Google Search6.Check the accuracy of Codes: You should use the W3C validation tool .                                                                            The W3C Markup Validation Service

This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to validate specific content such as RSS/Atom feeds or CSS stylesheets, MobileOK content, or to find broken links, there are other validators and tools available. As an alternative you can also try  non-DTD-based validator.

7. Check their Twitter, Facebook, Google+ , LinkedIn Page closely. Give attention what they are doing over those pages.. also check their presence on  other Social Platform like Pinterest, Instagram, YouTube etc  .

Set Up Facebook Pages to Watch: Read this blog for detailed: http://www.socialmediaexaminer.com/research-competition-on-facebook/ 

8. Check their advertisements method: Try once http://www.moat.com/

Ads can be anything in any form, you just have to closely watch.. on their social platforms or on Google search via PPC Adwords . Some Competitive Research Tools for spying PPC : Details you can see here:

http://www.ppchero.com/3-essential-tips-for-spying-on-ppc-competition/

============================================== ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†Some months back you might have seen Banners of Indian E-commerce portals on Roadside , social media. You can see those in below image and see how competition are BIG.. watch out offline, roadside too ¬†ūüėČ ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†achha kiya ecommerce war

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“To beat the competition, spy on their every marketing move. but Ethical way”

To beat the competition, spy on their every marketing move. but Ethical way

Conclusion:

Now a days, success also comes from Analysis of competitors. The more research , the more better results.

What are the ways you spy on your competitors? will love to see them in comment ūüôā

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