Free and Ethical — Techniques for Spying on Your Competitors Online

It’s a fashion now to check competitors’ work.. what they are doing, what they are promoting, what they are offering and how they are earning etc.. I mean as human , sometimes you check/spy your neighbors. but how do you spy ethically? you may go for tea or for some other work and have a look of inside ūüėČ

During Cricket tournament, Every team watch opponent team’s action via Video. They catch opponent’s players mistakes,-ve points,weaknesses etc.. these all are Ethical way.

In this blog, I’ll show you some tools/techniques which are free and available on online and that will spy your competitors in Ethical way.

1. Just open competitors website: In chrome, just press Ctrl+U . It will show you complete source code of the website. now press Ctrl+F and search “Keywords” , “Meta” , “Title” one by one. Now you can check their keywords and Meta descriptions. But don’t copy , Just learn.

You should learn from your competitor but never copy. Copy,and you die. – Jack Ma

Jack ma 1

2. Now check their Alexa Rank , just enter the competitors website URL in search box and click on Find button. It gives rank based on the amount of traffic recorded from users .

3. Mobile View : Open your mobile and check their’s website look and feel , do check yours too. compare, analyse and review.¬†This Mobile-Friendly Test will analyze a URL and report if the page has a mobile-friendly design.

Mobile Friendly Test

4. Check website page load speed in desktop and mobile : Use Google PageSpeed Insights

PageSpeed Insights   5. Check their number of indexed pages on SERPs: Use this style of search on Google: site:[competitor URL]

site Google Search6.Check the accuracy of Codes: You should use the W3C validation tool .                                                                            The W3C Markup Validation Service

This validator checks the markup validity of Web documents in HTML, XHTML, SMIL, MathML, etc. If you wish to validate specific content such as RSS/Atom feeds or CSS stylesheets, MobileOK content, or to find broken links, there are other validators and tools available. As an alternative you can also try  non-DTD-based validator.

7. Check their Twitter, Facebook, Google+ , LinkedIn Page closely. Give attention what they are doing over those pages.. also check their presence on  other Social Platform like Pinterest, Instagram, YouTube etc  .

Set Up Facebook Pages to Watch: Read this blog for detailed: 

8. Check their advertisements method: Try once

Ads can be anything in any form, you just have to closely watch.. on their social platforms or on Google search via PPC Adwords . Some Competitive Research Tools for spying PPC : Details you can see here:

============================================== ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†Some months back you might have seen Banners of Indian E-commerce portals on Roadside , social media. You can see those in below image and see how competition are BIG.. watch out offline, roadside too ¬†ūüėČ ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬† ¬†achha kiya ecommerce war


“To beat the competition, spy on their every marketing move. but Ethical way”

To beat the competition, spy on their every marketing move. but Ethical way


Now a days, success also comes from Analysis of competitors. The more research , the more better results.

What are the ways you spy on your competitors? will love to see them in comment ūüôā

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